A.L.T. was launched in 1993 as a full-service marketing firm for mid-sized businesses of all kinds. Along the way, it quickly established an expertise in the area of legal marketing, successfully counseling law firms on ways to generate new clients and more revenue. Part of this success can be attributed to a belief that law firms must utilize all of the marketing tools at their disposal, that all business development tools should be implemented in an integrated fashion and that law firms deserve more than a “one-size-fits-all” approach.
Unlike mainstream marketing firms, our focus is on the legal industry. We understand the ethical considerations that come with legal marketing. And we are fully aware of the need to generate awareness for our law firm clients while still promoting a professional image.
With the advent of the information age, the agency has been at the forefront on new developments in law firm marketing, providing the full range of on-line services – from web site development and search engine optimization to pay-per-click services, social media, webinars and e-newsletters. All of this is in addition of course, to traditional offline marketing activities such as advertising, public relations, direct marketing and special events.
We believe that our ability to take a holistic approach to the challenges of legal marketing makes us uniquely qualified to assist law firms in meeting their practice-building objectives.
We are also especially proud of ETIOMETRIX™, an analytics tool we developed that integrates multi-channel data, giving firms the ability to ascertain return on investment by activity, attorney, office and practice group as well as the effectiveness of internal cross-promotion and the degree to which “word-of-mouth” is working.