Advertising

The use of advertising as a marketing tool is a touchy subject for many law practices. The decision of whether or not to implement an advertising effort is a function of a number of variables including the area of law to be promoted, the state(s) in which the firm is located, budgetary constraints, as well as any ethical considerations the firm may have. It is important to note however, that advertising need not appeal to an audience’s lowest common denominator. Like public relations, advertising “done right” can provide vital information to your target prospects.

Given these variables, the agency will work with you to determine if such a program makes good sense or whether other marketing tools represent more effective options.

Suffice to say however, for many law practices, the use of advertising has become a critical part of their overall marketing mix. Reasons for this include advertising’s ability to:

Control the “What’s,” “When’s” and “Where’s” of the firm’s message
Generate mass and/or highly targeted awareness
Create/reinforce an overall brand image
Highlight specific areas of expertise
Present the practice as a firm of some significance
Tie the firm to the community through its endorsement and
support of specific programs, non-profit organizations, etc.

Creative Development

At A.L.T., our in-house creative staff develops advertising concepts based upon marketing and creative strategies that have been pre-approved by the client. This ensures that everyone is on the same page when it comes to the actual execution of print or broadcast advertisements.

Our creative services include:

Concepting/Ideating of several approaches
Art Direction & Design
Copy Writing

For more information on the firm’s creative services, contact Bill Heron, Creative Supervisor at bheron@legalprofessionalsmarketing.com

Media Planning & Buying

In addition, the agency’s media professionals will develop and implement print and/or broadcast media plans designed for optimal impact and maximum cost effectiveness. We understand the nuances of media planning and buying and are expert at negotiating the best rates and terms for our law firm clients.

Broadcast Production

A.L.T. works with highly skilled directors and production facilities to develop broadcast materials that are of the highest quality and which can be tailored to meet a broad range of budget requirements.

For more information on advertising services, contact agency President Les Altenberg at laltenberg@legalprofessionalsmarketing.com