Consulting Services

A.L.T. Legal Professionals Marketing Group prides itself on the sophisticated process we go through to ensure that our law firm clients are properly positioned in the legal market place, allocating their marketing dollars wisely, and communicating to disparate audiences in the most effective manner possible. As such, our consulting services include:

Market Plan Development - Creating a thorough and sophisticated blueprint for the growth of your firm including, but not limited to, those issues noted below.

Firm Positioning & Branding – In order for any firm to be truly successful in its marketing endeavors, it should first determine what makes it unique among its competitors (positioning), and then develop an image that best conveys that uniqueness (branding). A.L.T. has helped many law practices discover and leverage those elements of their firm that can provide them with an advantage in the marketplace. We have turned those advantages into effective corporate identification packages (i.e., logos, taglines, corporate stationary, collateral materials, advertising). Each is based on a creative strategy that outlines the specific goals of a particular assignment, profiles the target market, outlines any particular hurdles that need to be overcome, and highlights the unique benefits the firm can provide.

Budget Setting

There are two basic ways to lose money in marketing. The first is to spend too little, thus ensuring target markets are not exposed to a message a threshold number of times.

The second is to spend too much. That can be due to inefficient/wasteful spending or because there exists a saturation point beyond which a message becomes exponentially less effective.

Our staff members are familiar with the different methodologies used for budget setting. They will work with all individuals involved in the firm’s budgeting process to ensure that dollars earmarked for marketing are allocated in the wisest manner possible.

Marketing Mix Optimization

Understanding the strengths and weaknesses of specific marketing “tools” is a critical element in the development of any promotional and/or branding program. Whether that “tool” be media relations, seminars, print or broadcast advertising, direct mail, the internet, or collateral materials, there are inherent characteristics that make each more or less appropriate for a specific short or long term objective. Alternative marketing tools can also work together in different ways to make the conveyance of a message even more effective and efficient. Utilizing such tools together is the essence of Integrated Marketing.

Individual Attorney and Practice Group Marketing

Sometimes business development efforts dictate generating awareness on behalf of an individual attorney - even if that attorney works as part of a larger practice area and/or law firm. A.L.T. Legal Professionals Marketing Group can assist you in creating greater visibility through press releases, feature articles, broadcast appearances and special events. They are the kinds of promotional activities that develop target market perceptions of you as a renowned expert in your field - and ultimately a greater book of business. For more information, contact agency President Les Altenberg at 856-810-0400 or via email at laltenberg@legalprofessionalsmarketing.com

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