Brochures & Print Material

While advertising, public relations, internet marketing, etc., are all designed to generate awareness, create an image, and/or develop leads for a law practice, the typical firm brochure (or sales kit) is created as a “conversion” tool. That is not to say that a prospect will choose to hire a firm based on the quality of its brochure. However, in the absence of an attorney itself, that brochure is the closest thing the prospect has to a representative of the firm. With the explosion of on-line marketing, many firms ponder whether the web site has eliminated any need for a brochure – but what’s important to understand however is that that brochure has “weight.” It can be touched, held, passed along, saved, etc. Further, to appreciate its importance, imagine requesting a brochure from a law practice and being told that none exists. Net net, it is still a mandatory for making a favorable and lasting impression.

Other materials which fall under the category of “collateral” include:

• “Expert Brochures” which highlight expertise in a specific area (perhaps offering information or helpful hints) without overtly “selling the firm

• Newsletters – used to generate top-of-mind awareness of the firm among clients/prospects – even if they are not actually read. They are also a great way to cross-sell firm services

• Announcement and “Thank You” Cards

• Trade Show Materials

• Annual Reports

• Direct Mail –in the form of letters/postcards, and/or brochures

For more information on the agency’s creative and graphic services, contact Bill Heron, Creative Supervisor.