Enhance the Firm’s Perceived Credibility among
the Media and General Public
The Challenge:
Establish firm as the premier practice in matters relating to family law.
Strategic Approach:
This required an all out blitz and involved advertising, web site development/optimization and a major media relations effort. Releases regarding the firm’s legal victories, attorney accomplishments and new hires were disseminated to the media on a continual basis. In addition, senior partners of the firm were offered to be interviewed by the print and broadcast media on a wide range of domestic topics. This involved the creation of a press kit, a video showcasing the attorneys’ appearances on broadcast programming, promoting the attorneys to speak at organizations and seminars, and special “expert” educational brochures which took a “soft sell” approach towards business building.
Over the dozen years that the A.L.T. Legal Professionals Marketing Group has worked with this firm, it has continued to grow until recently, when it was acquired by a larger firm. That firm has now become a client of A.L.T. as well.
Results:
Results from this effort were outstanding. Firm revenue in the first year alone rose by over 30%. Attorneys were featured on such media staples as CNN, ABC, NBC as well as local television stations. Additional coverage included articles/interviews in The Philadelphia Inquirer, The New York Times, and The Boston Globe in addition to a full slate of regional newspapers and magazines.
Over the dozen years that the A.L.T. Legal Professionals Marketing Group has worked with this firm, it has continued to grow until recently, when it was acquired by a larger firm. That firm has now become a client of A.L.T. as well.
© A.L.T. Advertising & Promotion Inc. 2007
