Leverage Firm Expertise in Very Specific Legal Area

The Challenge:

Enhance large firm’s visibility in the very specific area of Independent Contract Law.

Strategic Approach:

Pitch/Ghostwrote articles on this topic to publications serving industries with a vested interest in this subject. Speaking engagements for the firm’s attorneys were also solicited.

Results:

In addition to speaking engagements, Agency was able to secure a multitude of “media hits” in such highly targeted publications as Courier Times, Tour & Travel News, Benefacts, and Health Systems Review.