Generate Awareness Among Law Firms for Legal Recruiting Specialists

The Challenge:

Attract law firm clients, corporations and candidates to utilize the services of a relatively new legal recruiting firm.

Strategic Approach:

In addition to developing a corporate identification program, the agency is implementing an expansive media relations effort targeting all legal publications on both the national as well as local level.

Results:

Although this program has just begun, numerous articles are being published/requested in such publications as Texas Bar Journal, Consumer Financial Services Law Report, Michigan Lawyers Weekly, Inside Counsel, Legal Times, RI & MA Weekly, Legal Intelligencer and New Jersey Lawyer.