Develop an Integrated Promotional Campaign for Elder Law Firm

The Challenge:

Increase the client base for this firm in a highly competitive market.

Strategic Approach:

The approach here was multi-faceted. Strategically, it involved exploring ways in which the scope of the firm’s services might be broadened. In addition, an extensive regional PR effort was implemented resulting in numerous “hits” on area broadcast stations and local newspapers. Ads were also developed which promoted the firm as well as “productized” its services through the offering of seminars and a proprietary long term care handbook.

Results:

Pending.