Legal Marketing Topics For Discussion
Members of the A.L.T. Legal Professionals Marketing Group staff are available to speak on any of a number of topics including:
- How to Choose a PR Firm
- When to take Marketing In-House
- One Marketing Budget – 10 Different Departments
- Branding
- Building Credibility through Media Relations
- Small Firm Marketing
- Web Site Optimization
- “Positioning” the Law Firm
- Establishing Marketing Thresholds
- Generating Return on Marketing Investment
- Web Site as Portal
- Marketing the Firm versus Marketing the Attorneys
- Is Your Firm Sales or Marketing Driven?
- Leveraging the Nightly News
- Law Firms – How Crazy Can You Get?
- Opting for the High Road
- Knowing What You Don’t Know
- The Perils of McMarketing
- How Much to Spend on Marketing
- Understanding the More Time/Less Money versus More Money/Less Time Paradigm
- Law Firm Marketing – Where Do We Go from Here?
- Who’s the Target?
- Creating a Gatekeeper/Prospect Dialogue
- Marketing – Who’s in Charge?
- How to Get the Most from Your Marketing Dollar
- Productizing Your Legal Services
- Understanding “Marketing Mix”
- Great Creative
- Does Advertising Lessen Firm Prestige?
If there is a topic on legal marketing that you do not see here and you would like to discuss, please contact jarlene@legalprofessionalsmarketing.com
© A.L.T. Advertising & Promotion Inc. 2007
