Link Law Firm to a Particular Cause

The Challenge:

Establish a connection between law firm and the cause of domestic violence awareness.

Strategic Approach:

Agency took a multi-faceted approach in taking on this challenge. A brochure was developed regarding domestic violence and the legal steps victims should/could take to protect themselves. The brochure was disseminated to the local media for articles and interviews and through the media for dissemination to the general public. In addition, to commemorate Domestic Violence Awareness Month, the agency arranged to have the state’s U.S. senator join with the firm in a press conference on this topic

Results:

Obviously, domestic violence continues to be a serious issue today. The firm however, did receive broad recognition regarding its expertise on this topic – so much so that the court even recognized it for its work in this area.