HAPPENINGS
How do you establish a tie between your law firm and the community you serve? And do it inexpensively? Recently, the A.L.T. Legal Professionals Marketing Group was asked to create an exciting area-wide special event on behalf of a mid-sized firm. The result, the first ever South Jersey art show and competition for students in grades three through eight. Theme involved was South Jersey Rocks – What’s Great about the Area We Call Home. Winners receive $500 savings bond and $500 for their school.
Event has garnered great deals of attention and high visibility.
How do you reach a nationwide audience of lawyers, paralegals and legal decision makers? Through the National Law Journal, of course. That’s exactly what we did when we placed the article, “Preparing to Survive a Dead-End Job” on behalf of a New York based legal recruiting firm. No media costs – just a lot of elbow grease for high visibility.
Know someone looking to pass the bar exam?
Visit www.OverTheBarExam.com the web site we just launched on behalf of our newest legal client –
Over The Bar Exam.
FYI . . .
Return on Marketing Investment CAN be measured. In its simplest form, it is calculated as:
ROI = (Gross Margin-Marketing Investment) ÷ Marketing Investment
For a more extensive discussion on measuring ROI, visit the marketing library at www.legalprofessionalsmarketing.com
A.L.T. Legal Professionals Marketing Group, serves as the marketing advocate for law firms, and those who serve the legal community, Since 1993, the agency has worked with these entities to help its clients obtain new clients, cross-sell existing clients and command
higher fees.
© A.L.T. Advertising & Promotion Inc. 2007
