When it comes to promoting their practices, solo practitioners and smaller firms have a tremendous advantage over similar type organizations of even a few years ago. This is because online marketing offers tremendous opportunities not just to generate awareness and leads inexpensively, but do so in a highly targeted manner. It has become an essential element in helping smaller firms level the playing field versus their larger competitors.
At A.L.T. Legal Professionals Marketing Group, we are proud of our record in helping smaller law firms become bigger law firms. We have helped such firms increase their web traffic by over 80%, their click-through rate by up to 400%, decrease ad costs by 50% and most important, increase their revenue by as much as 30% in a single year. This has required developing customized approaches for each of our clients – strategies that are dependent on the unique features and challenges that each particular firm needs to address.
While we can certainly provide you with traditional services such as advertising, public relations and seminar/special event marketing; we have found that for smaller practices, online marketing offers a unique combination of cost-effectiveness, prospect interaction, lead generation and cross-selling capabilities. That is why many of our smaller law firm clients contract with A.L.T. to build and maintain their web sites; implement search engine optimization (SEO); pay-per-click (PPC) and social media initiatives including development of content for attorney blogs and creation of compelling online (E-Newsletter and Email) outreach campaigns.
If you would like to discuss your firm’s practice-building challenges, give us a call at 856-810-0400 or email us at firstname.lastname@example.org We look forward to discussing your many options and how we might help you meet your growth objectives.