Marketing By Practice Area

The most important element that will determine the kind of marketing effort a law firm implements is the very nature of its practice areas. Marketing to businesses, to the general public or to government and quasi-government entities all require different approaches and rely on a different mix of marketing tools. Similarly, the kind of branding effort and the kinds of messages the firm conveys will also be, in large part a function of the types of clients it seeks to attract. When one considers that so many firms reach out to so many different kinds of target groups, it is not difficult to understand why legal marketing has become a field unto itself and why, in order to be successful, today's law firms must develop carefully defined short and long-term growth strategies.

Outlined below are some general thoughts regarding the marketing of legal services to the general public, to businesses and to government organizations. They are meant merely as a starting point for discussion on how to make the marketing-savvy law practice stand out and be successful in an increasingly competitive industry.

Marketing Legal Services to the General Public
Including practice areas such as:

Bankruptcy
Education Law
Elder Law
Family Law
Immigration Law
Municipal Law
Personal Injury
Real Estate
Tax Law

Marketing Legal Services to Business and Organizations
Including practice areas such as:

Bankruptcy
Commercial Law
Environmental Law
Health Law
Immigration Law
Insurance Law
Intellectual Property
Labor & Employment Law
Litigation
Mergers & Acquisitions/Financial Transactions
Real Estate
Securities
Tax Law

Marketing Legal Services to Government Entities
Including practice areas such as:

Municipal Law
Education Law
Environmental Law