Marketing Library
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A.L.T. staff members have written on a variety of subjects related to legal marketing.
Forget the Bells and Whistles: What Does Your Firm’s Web Site Say About You?.
"This article is reprinted with permission from the August 20, 2007, issue of The Legal Intelligencer. Copyright 2007 ALM Properties Inc. Further duplication without permission is prohibited.", August, 2007
ROI: Determining How Your Firm's Marketing Measures Up.
Legal Marketing Association of Philadelphia Newsletter, September, 2006
Market the Firm or Market the Attorneys? Finding a Common Thread.
Legal Marketing Association of Philadelphia Newsletter, October, 2006
Mom Wanted Me to be a Doctor . . . Now I Just Market Them.
(Building Awareness and credibility for the professional service business)
Advertising in the Delaware Valley, March, 2002
Web Site Marketing versus Marketing Your Web Site.
Small Business News, December, 2001
Professional Services Marketing: Opting for the High Road.
Small Business News Philadelphia, November, 2001
Is Your Business Sales or Marketing Driven?
Southern New Jersey Business Post, June, 1995
Don't Just Be an Expert. Become Recognized as One.
Unpublished
© A.L.T. Advertising & Promotion Inc. 2007