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Marketing Library

Read the most recent editions of our newsletter:
How Does Marketing Relate to Attorney Compensation?
The Importance of Integrated Marketing in the Internet Age
Marketing Mix for Dummies
Effective Legal Advertising Requires Frequency, Unless...
Where Should Those Directory Dollars Go?

 

Articles on Legal Marketing Written by A.L.T. Staff Members

Rethinking Your Marketing Budget
Law Practice, September, 2008

When Does Advertising Lessen a Law Firm's Prestige?
Legal Intelligencer, January, 2008

ROI: Determining How Your Firm's Marketing Measures Up.
Texas Bar Journal, February, 2008

Forget the Bells and Whistles: What Does Your Firm’s Web Site Say About You?.
"This article is reprinted with permission from the August 20, 2007, issue of The Legal Intelligencer. Copyright 2007 ALM Properties Inc. Further duplication without permission is prohibited.", August, 2007

Market the Firm or Market the Attorneys? Finding a Common Thread.
Legal Marketing Association of Philadelphia Newsletter, October, 2006

Web Site Marketing versus Marketing Your Web Site.
Small Business News, December, 2001

Professional Services Marketing: Opting for the High Road.
Small Business News Philadelphia, November, 2001

Is Your Business Sales or Marketing Driven?
Southern New Jersey Business Post, June, 1995

 

 

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