Marketing Library
Read the most recent editions of our newsletter:
Market the Personal Injury Practice Without Spending a Gazillion Dollars in Advertising
Unethical Advertising or Just Poor Taste
Best Short-Term Marketing Tactic For Gaining Family Law Clients
Are New Jersey’s Efforts at Curbing Attorney Mail Solicitations Missing the Real Issues?
Assessing the "Cost" of On-Line Social Marketing
How Does Marketing Relate to Attorney Compensation?
The Importance of Integrated Marketing in the Internet Age
Marketing Mix for Dummies
Effective Legal Advertising Requires Frequency, Unless...
Where Should Those Directory Dollars Go?
Articles on Legal Marketing Written by A.L.T. Staff Members
Rethinking Your Marketing Budget
Law Practice, September, 2008
When Does Advertising Lessen a Law Firm's Prestige?
Legal Intelligencer, January, 2008
ROI: Determining How Your Firm's Marketing Measures Up.
Texas Bar Journal, February, 2008
Forget the Bells and Whistles: What Does Your Firm’s Web Site Say About You?.
"This article is reprinted with permission from the August 20, 2007, issue of The Legal Intelligencer. Copyright 2007 ALM Properties Inc. Further duplication without permission is prohibited.", August, 2007
Market the Firm or Market the Attorneys? Finding a Common Thread.
Legal Marketing Association of Philadelphia Newsletter, October, 2006
Web Site Marketing versus Marketing Your Web Site.
Small Business News, December, 2001
Professional Services Marketing: Opting for the High Road.
Small Business News Philadelphia, November, 2001
Is Your Business Sales or Marketing Driven?
Southern New Jersey Business Post, June, 1995
© A.L.T. Advertising & Promotion Inc. 2009-2010
