“Productizing” Legal Services

Marketing a service business can be a challenge, because unlike tangible “products,” prospects have difficulty comparing competitive offerings, making assessments and determining a value. Often there is little difference between the services competitive firms provide, their fees or the general ways in which they go about their business.

Recognizing this, A.L.T. has developed a method we call “productization.” It involves exploring ways in which the intangibles of the firms offerings are made more salient through the employment of such tools as informational brochures, seminars, regional directories, etc.

For more information on how the agency can promote your firm through “productization,” contact Jean Arlene at jarlene@legalprofessionalsmarketing.com