A.L.T. was launched in 1993 as a full-service marketing firm for mid-sized businesses of all kinds. Along the way, it quickly established an expertise in the area of legal marketing, successfully counseling law firms on ways to generate new clients and more revenue. Part of this success can be attributed to a belief that law firms must utilize all of the marketing tools at their disposal, that all business development tools should be implemented in an integrated fashion and that law firms deserve more than a “one-size-fits-all” approach.

A.L.T. Legal Professionals Marketing Group

Unlike mainstream marketing firms, our focus is on the legal industry. We understand the ethical considerations that come with legal marketing. And we are fully aware of the need to generate awareness for our law firm clients while still promoting a professional image.

With the advent of the information age, the agency has been at the forefront on new developments in law firm marketing, providing the full range of on-line services – from web site development and search engine optimization to pay-per-click services, social media, webinars and e-newsletters. All of this is in addition of course, to traditional offline marketing activities such as advertising, public relations, direct marketing and special events.

We believe that our ability to take a holistic approach to the challenges of legal marketing makes us uniquely qualified to assist law firms in meeting their practice-building objectives.

We are also especially proud of ETIOMETRIX™, an analytics tool we developed that integrates multi-channel data, giving firms the ability to ascertain return on investment by activity, attorney, office and practice group as well as the effectiveness of internal cross-promotion and the degree to which “word-of-mouth” is working.


A.L.T. Legal Professionals Marketing Group takes pride in its “objectives-driven” approach to the task of generating marketing return on investment (ROI) for its attorneys and law firm clients. Highlighted below are just some of the many successes we have been able to achieve on behalf of our clients:

  • Generating a 30% increase in revenue over a single year for a New Jersey family law firm through a multi-faceted integrated legal marketing program

  • Helping a full service Pennsylvania law firm grow from 12 attorneys and one office to over 30 attorneys and 4 offices via a rebranding of the firm

  • Developing a community outreach effort that allowed a major Philadelphia law firm to generate awareness of its satellite office via a cause marketing campaign

  • Implementing a search engine optimization campaign on behalf of a New York franchising law practice that increased the client’s web site traffic by 83%

  • Increasing a client’s Pay-Per-Click traffic by 177%, its click-through-rate by 400% and reducing its cost-per-click by 50%, all over a 6-month period

  • Obtaining media placements for attorneys on such staples as CNN, ABC, NBC as well as articles/interviews in the Philadelphia Inquirer, the New York Times, and the Boston Globe

  • Developing and implementing seminars on behalf of several clients which regularly garnered over 80 attendees

  • Assisting in the efforts of class action law suits and broad reach notification programs involving the Swiss Banks, Metropolitan Life Insurance, HBO, Firestone Tires, USDA Tobacco Buyout, Masonite Siding as well as the International Commission on Holocaust Era insurance Claims.

We are ever conscious of our responsibility to create and implement programs that meet our clients’ business-building challenges and to do so in ways that maximize their return on marketing investment.