Marketing Legal Services to the BUSINESS COMMUNITY
  • Bankruptcy
  • Commercial Law
  • Environmental Law
  • Health Law
  • Immigration Law
  • Insurance Law
  • Intellectual Property
  • Labor & Employment Law
  • Litigation
  • Mergers & Acquisitions/Financial Transactions
  • Real Estate
  • Securities
  • Tax Law

marketing legal services  to businesses


Compared to practice areas such as Personal Injury or Family Law that target individuals, promoting legal services to the business community has some unique challenges. First, such firms have fewer options when it comes to marketing their services. Second, target businesses may already have a well-established circle of associates and colleagues. Hence, they may be more likely to seek out recommendations from these individuals.

Fortunately, there are things such firms can do and do effectively

Targeted postal and email lists of attorneys and other legal professionals do exist. The key is finding those lists that make the most sense from a geographical, size of firm and practice area basis. In addition, a well-constructed marketing campaign can work to generate proprietary databases of attorneys and law firms as well.

Among activities to be considered are advertising efforts in general business publications, major newspapers as well as specific industry trade publications; public relations programs that include regular press releases, articles, seminars, speaking opportunities, special events, eNewsletters and email blasts, etc.; social media; and creating fresh and relevant content on the firm web site. Of course, in the B2B world, such marketing efforts should be augmented by the networking efforts of the firm’s attorneys.

Learn more about the advantages and drawbacks of marketing activities for law firms.

Call us today at (856) 810-0400 to discuss the marketing challenges you face or simply submit the information below:

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