With the explosion of on-line marketing, many firms wonder whether the firm website has eliminated the need for brochures or other sales materials. In addressing this, it is important to understand that such materials are conversion tools. Because they have “weight,” can be touched, held, passed along, and saved, they offer the best representation of the firm, short of one of the attorneys themselves. And to appreciate their importance further, consider being asked for information about the firm and not being able to provide any such material.
At A.L.T. Legal Professionals Marketing Group, we create corporate identity packages and collateral materials that integrate with all the other elements of our clients' marketing programs... online and print brochures, newsletters and sales sheets that reinforce their brand and sell their firm's services.