Public relations is a marketing activity used to generate awareness and enhance credibility. At A.L.T. Legal Professionals Marketing Group, we design our PR programs to provide the maximum amount of exposure at the lowest out-of-pocket cost. These programs usually incorporate many different elements including:
Press Releases – announcing the latest news at the firm. This can include new hires, new appointments, new accreditations, pending or recently implemented presentations/seminars, accounts won, the status of particular cases and personal achievements of firm staff members.
Pitch Letters to the Print, Broadcast & Online Media – offering the firm’s expertise on critical topics for interviews and articles.
Feature Articles – Ghostwritten on behalf of firm attorneys.
Media Relations – Creating an ongoing dialogue with the media regarding current or pending topics of interest.
Of course, today an effective public relations initiative includes disseminatrion through not just the print and broadcast media, but through the entire array of digital alternatives as well.