Articles on Legal Marketing Written by A.L.T. Staff Members

Measuring Legal Marketing Results: How Firms Miss the Boat
This article is reprinted with permission from the February 26, 2013, issue of The Legal Intelligencer. Copyright 2013 ALM Media Properties LLC. Further duplication without permission is prohibited. All rights reserved.

Generating Prospect Names for the Family Law Practice
Published at 34 Pa Family Lawyer 229 (December 2012, Issue No. 4)

Rethinking Your Marketing Budget
Law Practice, September, 2008

When Does Advertising Lessen a Law Firm's Prestige?
Legal Intelligencer, January, 2008

ROI: Determining How Your Firm's Marketing Measures Up.
Texas Bar Journal, February, 2008

Forget the Bells and Whistles: What Does Your Firm’s Web Site Say About You?
This article is reprinted with permission from the August 20, 2007, issue of The Legal Intelligencer. Copyright 2007 ALM Properties Inc. Further duplication without permission is prohibited.", August, 2007

Market the Firm or Market the Attorneys? Finding a Common Thread.
Legal Marketing Association of Philadelphia Newsletter, October, 2006

Web Site Marketing versus Marketing Your Web Site
Small Business News, December, 2001

Professional Services Marketing: Opting for the High Road.
Small Business News Philadelphia, November, 2001

Is Your Business Sales or Marketing Driven?
Southern New Jersey Business Post, June, 1995