Elder Law, Estates & Trusts and Special Needs Trusts are unique in that they represent one of the few areas of the law that is marketed towards specific age demographics. It is also different in that it is also one of the few, if not the only practice area, where yellow page advertising still makes good sense. That is primarily because those 65 and over are not heavy users of on-line platforms.
Hence, in marketing an elder law practice, there are several things to consider. First is the ongoing importance of traditional media such as print and broadcast advertising. Second, because elder law, trusts and estates, special needs trusts, etc. can be intimidating subjects, anything the firm can do to make the prospect feel more comfortable is going to pay huge dividends. That is why in this area of the law, seminars and group breakfast meetings work so well. Informational brochures are another good way to go when it comes to marketing such practices. These can be used as handouts, offered free to the general public or even promoted via advertising. As with anything else, opportunities to speak or publish on these topics should always be pursued.
A.L.T. Legal Professionals Marketing has great deals of experience in marketing such practices, helping them to address and exceed their business-building objectives.
Learn more about the advantages and drawbacks of marketing activities for law firms here.